Brand strategy
Audience, positioning, competitive context and the central idea that guides every decision.
Branding & web design · United States
Brands built to be recognized. Websites built to convert.
Kora creates brand strategy, visual identity and custom websites as one cohesive system for service businesses across the United States.
01Strategy
02Identity
03Digital
KORA / BRAND SYSTEM 01
K
One idea. Every touchpoint.
TYPE / GEIST
AaClear
Confident
Human
Confident
Human
A complete brand system
One brand system. Not a collection of disconnected deliverables.
Strategy, language, identity and website are developed together so every interaction reinforces the same promise.
Verbal identity
Value proposition, key messages and a tone of voice people can recognize and trust.
Visual identity
Logo system, color, typography, art direction and practical rules for consistent use.
Website experience
A responsive custom website that turns the new brand into a clear, credible digital presence.
Selected experience
Digital work built around real business contexts.
Selected website and digital experience projects. Branding scope is presented only when it was part of the original engagement.
Brand + web packages
A clear investment for a complete launch.
Each package connects strategic thinking, identity and digital execution. Final scope is tailored to the business before work begins.
01
Brand Launch
For new service businesses that need a credible identity and a focused website to enter the market.
Investment
From US$3,900
Estimated 4–6 weeks- Discovery and positioning
- Core messaging foundation
- Primary and secondary logo system
- Color and typography system
- Essential brand guidelines
- Custom website up to 5 pages
02
RecommendedBrand Growth
For growing companies ready to replace an improvised presence with a complete, scalable brand system.
Investment
From US$6,900
Estimated 6–8 weeks- Brand strategy and positioning
- Verbal identity and key messages
- Complete visual identity system
- Comprehensive brand guidelines
- Custom website up to 8 pages
- Social and launch asset kit
03
Brand Transformation
For established companies navigating a deeper rebrand, new category, larger website or complex launch.
Investment
From US$11,000
Timeline defined by scope- Research and stakeholder discovery
- Naming or rebrand strategy
- Extended messaging system
- Advanced website experience
- Ecommerce or integrations
- Extended rollout assets
Prices are starting points in US dollars. Naming, trademark services, photography, copywriting depth, ecommerce, paid media and complex integrations are scoped separately.
Website-only projects
Already have an established brand?
We also design and develop custom websites for businesses that already have a clear identity and need a stronger digital presence.
From US$2,500Explore website design
Our process
From first conversation to a brand ready to work.
Discovery
We learn how the company works, who it serves, where it wants to go and what the current brand is holding back.
Positioning
We define the audience, differentiation, central promise and messaging direction before designing visual assets.
Identity
We translate the strategy into a flexible logo, type, color and visual system with clear usage rules.
Website
We organize the message, design the experience and build a responsive website around the new brand.
Launch
We prepare final files, publish the website and provide the guidance needed to use the brand consistently.
International collaboration
Direct collaboration. Built for US growth.
Kora is based in São Paulo and works remotely with companies in the United States through a documented, milestone-based process.
English-first communication
Meetings, proposals, presentations and project materials can be delivered in English.
Useful time-zone overlap
São Paulo offers practical overlap with US business hours for reviews and decisions.
Files and ownership
Approved final assets, guidelines and website access are organized for a clean handoff at completion.
Start a conversation
Tell us where your brand is today. We'll define where it needs to go.
Share your business context, current stage and what you need to launch or improve. Kora will reply with the next best step.
hello@koratecnologia.com.brBrand project inquiry
We reply to the email provided
Frequently asked questions
Before we start.
How long does a complete brand and website project take?+
Most projects take six to ten weeks. The final timeline depends on scope, feedback speed, content and any additional integrations.
Do we own the final brand and website?+
After final payment, the approved final assets and project access included in the proposal are transferred to the client. Third-party licenses remain subject to their own terms.
Can Kora work with a US-based company remotely?+
Yes. The process is designed for remote collaboration, with meetings, documented milestones, presentations and approvals in English.
Are naming and trademark registration included?+
Naming can be added to the scope. Formal trademark searches and registration require a qualified US trademark professional and are not included unless explicitly arranged.